Website Redesign Cost in 2026: What to Pay (and When Not to Redesign)

Short answer: a small business website redesign typically runs $500–$5,000 — about the same as building new — because most "redesigns" are rebuilds wearing a nicer word. The more useful question is whether you need one at all. Often a targeted fix costs a fraction of a redesign and recovers most of the lost customers. What redesigns cost by routeRoute Typical price NotesTemplate refresh (DIY) $0–$500 New theme, same content — and same problemsFreelancer redesign $500–$3,000 Usually a rebuild on a new templateProductized rebuild (like us) $500–$1,500 fixed New site, fixed scope, live in daysAgency redesign $5,000–$30,000+ Discovery, workshops, then a rebuild anywayThe dirty secret: past a certain age, sites don't get "redesigned" — they get rebuilt. That's usually good news, because rebuilding on a modern foundation is often cheaper than renovating an old one. Redesign, rebuild, or just fix it? Match the spend to the actual problem:The site looks dated but works → light refresh. Cheapest option; don't let anyone sell you a five-figure project for a facelift. The site is slow, broken, or half-finished → you don't need a redesign, you need a rescue. Our Fix My Project service does exactly this from $750 — cleanup, hardening, live again in days. The site can't be saved (ancient platform, no access, built wrong) → rebuild. New sites run $500–$1,500 on our packages, live in 5–10 business days. The site works but doesn't bring customers → that's not a design problem. It's a visibility and conversion problem, and a redesign alone won't fix it.Not sure which one you are? That's the exact question the $99 checkup answers — where the site is losing customers and whether it's worth fixing or rebuilding. The $99 comes off whichever you choose. Three questions before you pay for a redesignWhat number is this supposed to move? Calls, bookings, orders — if the answer is "it'll look more modern," pause. Looks don't invoice anyone. What happens to my rankings? A careless redesign that changes URLs without redirects can wipe out years of Google standing overnight. Make whoever you hire put URL handling in the scope. What does it cost to keep it good? A redesign without ongoing care rots at the same speed the old site did. Budget for maintenance or the cycle repeats in three years.For the full picture of new-build pricing, see how much a small business website costs. Common questions How much should a small business pay for a website redesign? $500–$1,500 covers most small-business rebuilds done on a productized model. Pay more only when you're adding real functionality — booking, portals, e-commerce — not for a new coat of paint. How long does a redesign take? Agencies quote 6–12 weeks. A fixed-scope rebuild takes days — ours ship in 5–10 business days. Will a redesign improve my Google ranking? Only if it fixes what's actually holding you back — speed, structure, and content. A prettier slow site ranks exactly like an ugly slow site. Can I keep my domain and content? Yes, and you must. The domain stays registered in your name, and your content moves with you. Anything else is vendor lock-in.